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Madness…? This is the App Store!

Let’s see, the bad news: it seems that I am unable to update the Jewels 2 iOS-version any further. The good news: umm, let me get back to you in some days time. It’s time for another rant folks!

As you can see from my previous post, I happily announced the iOS-release of Jewels 2 — it was great to get it out and have some time off. Since that, I’ve been updating the Android-version occasionally, fixing bugs and adding minor things. Of course I wanted to get the same fixes out for iOS as well, and finally about a month after the initial release I had an update ready to deploy to the App Store. Business as usual, right?

I waited for a week to get to the app review, which was then rejected. First time for everything, huh? :) I had forgotten to add “Restore“-button to the IAP-Shop, so that was valid reason to reject it (of course it should not have been approved initially either). But another reason was also given:

Specifically, the app name and screenshots are confusingly similar to the popular app Bejeweled Blitz.

They had attached one of my screenshots showing a lightning bolt. Hmm, I thought. “Confusingly similar“? Well yeah they’re both match-3 with gems, like thousands of other games out there. And yes, there seems to be lightning bolts in both games. I didn’t think much of it, implemented the Restore-button for purchases, replaced that particular screenshot and resubmitted within a day.

Another week went by and the game was reviewed and of course rejected again.

Specifically, the app name and screenshots are still confusingly similar to the popular app Bejeweled Blitz.

This time they had attached three of my screenshots. I tried to figure out what it was that was so “confusingly similar” in those shots, comparing to some pictures from Bejeweled Blitz (a game I’ve never played; the old, 1st Bejeweled is still the only game in that series I’ve actually played). As for the name, I don’t think it is very easy to confuse “Jewels 2” with “Bejeweled Blitz“, but I guess it is possible, so I changed the name in the metadata to “Jewels 2 (Sequel to iJewels)” to avoid any confusion.

When I asked Apple about what was wrong with the screenshots and the name, I only got a reply that they scheduled a call with an Apple representative. I thought it’d be easier to handle this through email/Apple Resolution Center messages (especially considering my spoken English sucks!) but that was not an option, it seems, since they didn’t reply to my comment about it.

After a couple of missed calls (my fault) I spoke very briefly with a member of the app review team. He said that the backgrounds are confusingly similar, so I just need to change those screenshots. Alright, good to know! Another week had passed by and personally I’d preferred to have that answer given when I asked about it earlier instead of insisting on calling me. Oh well, couple of weeks here and there, no matter.

Right after the phone call I then googled some screenshots of Bejeweled Blitz and indeed both these games have some nature scenery in the background (although mine are dynamic ;)), so I tried to select screenshots that don’t have similar scenery elements in the background. Another submission for review, with changed name and not so “confusing” screenshots I expected that matter was finally settled. Took some time but not a big deal, right?

Except I got rejected again! Raise your hand if saw that coming. :D I have to commend them of having the decency of rejecting me sooner than a week later, though.  The reason for rejection:

Specifically, the screenshots are still confusingly similar to the popular app Bejeweled Blitz. For example, the “jewels” are identical to those in the app Bejeweled Blitz. Additionally. the lightning bolts are very similar. It may be appropriate to also revise the app’s content.

Well shit; thanks for telling me NOW that the whole damn artwork is “confusingly similar” — it’s not like I would have liked to know that a month ago, or maybe even when the game was first approved into the App Store! Way to go Apple!

Also, this line in particular was interesting: “the “jewels” are identical to those in the app Bejeweled Blitz.” Identical, really? Since English is not my first language, I went to Dictionary.com to check what they had to say about the word ‘identical’.

Dictionary.com on identical: similar or alike in every way

In every way.” Sounds about right. Now let us compare those “jewels” from both games. (For the App Store review team members amongst us, Jewels 2 is on the left hand side while Bejeweled Blitz is on the right.)

Identical jewels? Really?

Hmm. Similar shapes and colors, sure, but identical? :P As a side note, with just a quick search I found several games (on the App Store) that use graphics stolen from Bejeweled, I’d rather call those identical.. Apple of course replied that just because there are approved games that are non-compliant with their terms, does not mean that my game can be approved. Fair enough, it’s their store after all.

Basically this means that I cannot update Jewels 2 for iOS any longer, unless I redo all of my graphics and effects. And that’s not going to happen. Maybe if I stole the graphics from some other game it would be alright? :P To think I used hours upon hours of my development time fighting the piece-of-shit IDE that is Xcode in order to make the game work nicely on iOS, damn… :x

Yes yes, if you’re just itching right now to make comments like “you got what you deserved by making a clone game!“, well, go right ahead, this would be the perfect opportunity for such a laugh. Hilarious, even! Had your fun? Awesome, glad I could entertain. That’s what games should do, right?

 * * *

Back to topic at hand. Now I kinda see what they’re coming from, perhaps — if you’re half-blind — you could confuse these two games by their appearance; a match-3 game is a match-3 game no matter how you slice it. But the way this whole incident was handled, that just is ridiculous. Why approve the game in the first place if it’s not appropriate? Why not tell me — when I clearly ask — what the problem is, from the beginning, instead of making me guess and wait for a month? Why waste time of both parties? Why state in a phone call that I only need to change the backgrounds in the screenshots if I actually need to change the whole fucking appearance of the game?

All this has left such a bad taste in my mouth, that I just might be avoiding the iOS platform in my future endeavors and Apple products in general from now on. This is coming from a guy who has an iMac, two Macbooks, an Airport Extreme, two iPads, iPod touch and four different iPhones. (Most of those are test devices for testing only.) Luckily I’m mostly a PC user (I especially hate coding on Mac, pure insanity!) and I’ve been a happy Android-user both in tablets and smart phones since 2011, and actually even my wife made the switch from iPhone to Android just a month ago (unrelated to this incident, believe it or not) so I think we’ll manage. :) I also might be overreacting a little, but that’s for a future me to decide. For now, it seems adequate to let off some steam. Maybe I’ll watch Commando while at it. ;)

Finally: I know I’ve been critical about Android in the past as well, but that platform has improved hugely in last couple of years whereas iOS has stagnated a long time ago (might change with iOS 7, but doesn’t really matter to me). Plus developing for Android has none of that provisioning profile + certificate nonsense, I can just toggle USB debugging on and test on my device. Best of all: they’re unlikely to pull off shit like this on the Google Play Store! ;)

Phew! Usually I don’t write posts like this, but this was such an weird experience that I just had to document it. If you made through the whole beast of a post: what do you think? Am I just a whiny asshole that should not have made the game in the first place, or do you agree that maybe this could have been handled differently? Is there a lesson to be learned here, maybe for both parties? Feel free to sound off in the comments! Cheers everyone!

PS. Quickly go and grab Jewels 2 and iJewels from the App Store before they disappear (might happen, after this venting who knows?), with the caveat of no further updates!

Categories: Games, News Tags: ,
  1. August 3rd, 2013 at 13:02 | #1

    Develop for iPhone they said,
    It will be fun they said.

    Never lose hope. Keep submiting the new update.

    That guy was the lead developer of Bejeweled. Try again, maybe next time you get lucky.

    Well, i hate you because you don’t fix Pocket Change integration on jewels (first). I get the rewards only one, not once everyday. And the jewels 2 don’t work with my phone. But i have to thank you for sharing this experience with other so i know not to develop for iPhone. :)
    Too bad iPhone is made by Apple. I have a math game. Of course the plus or minus sign will look similar with someone’s game. :)

    • August 4th, 2013 at 14:09 | #2

      For what it’s worth, I’m using the latest Pocket Change SDK and it is integrated according to their documentation. In other words: not my fault it doesn’t work. :) EDIT: Maybe it is. :D

  2. August 5th, 2013 at 11:07 | #3

    There is a shared prefferences named “games played” or something similar. That keeps incrementing. But if i change it back to 0 I get the rewards again. I guess if you make that reset every day, or use another for tracking Pc gifts, it will work perfectly.
    And maybe is still only my phone who is not compatible with all new Android APIs.

    • August 5th, 2013 at 11:29 | #4

      Thanks, that might be related. Pc used to have rewards for “X games played” but I think they’re not used any more, so it is possible that the game counting interferes. I’ve seen other people complain about it, so it is not a rare occurence, but personally I’ve not seen it on my devices. Nevertheless, I’ll take a look at it when I get the chance. :)

  3. Ville
    August 5th, 2013 at 12:38 | #5

    Sounds awful buddy. Their behaviour was completely amateurish in handling your game. For what it’s worth, to me the games look different enough.

    Oh well, replace the jewels with candy and gummy bears, and you’re all set… Or better yet, add a flower graphics set as well, so people can choose. Can’t take more than an hour of your time, I’ve seen you do it. :)

    • August 5th, 2013 at 12:59 | #6

      Thanks Ville! :)

      And after I’ve replaced the jewels with candy I’d need a new name as well, hmm… maybe Candy Crush? ;) Heh, seriously though, alternate sets would be nice but my texture atlas budget is probably not going to like that, with all those frozen variations of each gem.. And I can assure you it would take more than an hour, especially now with the newborn baby girl! :D (Note to self: make a post about her.)

      Also: I should really drop by at the offices someday to catch up with you guys. Maybe after the baby is a bit older. :)

  4. Angel
    August 5th, 2013 at 17:28 | #7

    Pfff… it “surprisingly” seems like EA has more power than you. I guess EA was not comfortable with your game success and gave Apple a strain at the leash.

    Fortunately Google seems to have a more strong personality.

    • August 5th, 2013 at 19:13 | #8

      More likely it’s just Apple being a dick. :D Jewels 2 so far has not been too much of a success, especially on iOS almost nobody is playing it. Of course now even less people will play it since I cannot update the game. :P On Android it seems to be doing okay, though.

  5. eliboy
    August 14th, 2013 at 23:10 | #9

    Got a nexus 7 from P¢ and I tried jewels 2. It’s super super awesome :)

  6. Melissa
    September 16th, 2013 at 02:16 | #11

    Hey maybe you’ve been asked this before, but I LOVE the soundtrack that’s in Jewels 2, is there a way we can download/purchase some of these tracks? Keep up the awesome work!

  7. Honesty is needed
    January 26th, 2014 at 02:09 | #12

    They look amazingly similar, please stop fooling yourself. Same shape and colour is the most obvious way to tell if something has been copied. I actually had to snicker when you had the audacity to show both screenshots side-by-side, yet still say they don’t appear similar.

    Get some glasses.

    • January 26th, 2014 at 10:02 | #13

      Except I did say they have similar shapes and colors. The point was to show that they are not, in fact, identical, as Apple put it. My eyesight is not what it used to be, granted, but maybe it is you that needs the glasses? ;)

      For what it’s worth, I did learn a lesson there, although I still maintain that maybe the situation could have been handled differently. In retrospect, I obviously should have picked some different colors back in 2007 for the jewels, but too late for that now. :)

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